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How To Create Meta Tags To Optimize Your Web Site
By: Martin Lemieux
In this article, I will teach you the basics about Meta Tags and their
functions. Learning how to create Meta Tags is essential for your
companies web site ranking.
What Are Meta Tags?
Meta Tags are a series of sentences created by either you or your web
designer in order to let the search engine know what each individual web
page in your web site is about. These meta tags are NOT visible to your
visitors but are within your code for search engines to read when they
visit your site.
Your meta tags will help the search engine determine:
- What your page is about
- Whether your meta tags relate to your content within your page
- The relevance of your content
- Were to rank your site within the search engine.
VERY IMPORTANT INFORMATION ABOUT META TAGS!
The key to Meta Tags is to let search engines know what the content
within your web page is supposed to be about! Creating meta tags that do
not relate to your content will give very negative results and may get
your web site banned from search engines.
Ex. Your content is about "Creating Meta Tags".
You'll want to include within your content specific information about
"Creating Meta Tags". Once your content is complete, select a few "Key
Phrases" and include them within your meta tags. Make an attempt to keep
each individual web page about 1 specific topic. This will help your
page relavance within search engines.
What do Meta Tags look like and how do I view them?
To view meta tags it s actually quite simple if you know what to look
for! There are 3 specific things to look for: 1) Title, 2) Description,
3) Keywords.
Here's what an example of what meta tags look like... Before you say
"Huh?", I'll explain everything after the given example.
Web Site Key Word Optimization & Meta Tags< itle>
Word Optimization - Top Rated Search Engines - SEO Search Engine
Optimizing Services By Smartads">
key word optimization, meta tags, title, description, optimizing meta
tags">
Ok now... Here's what you're looking at...
This is the title you will see at the top of your web browser!
The title may be the most important of all 3 meta tags. If you look at
the top of your browser, our title meta tag will read "How To Create
Meta Tags To Optimize Your Web Site".< itle>
each individual page within your site is about. Not ALL Search Engines
look at this meta tag but many still do. Keep your description to about
100-200 words. Try not to copy what your wrote within your title and
make your description appealing to read.">
TIP: You must include the "code" indicated in bold in order for your
meta tags to work. So many web sites have meta tags that are never read
by search engines because there is a flaw within the meta tags. Don't
forget to include the "closing tags" ( "> ).
engine the key words you want your site to be listed in when someone
searches those key words. In other words, let's say you want to have
your site listed when someone searches "Marketing". You would add
"Marketing" within your keywords meta tags. Unfortunately due to over
spamming by many web sites before you, search engines rarely pay
attention to the "key word meta tags" but I feel it won't hurt to use
all the tool available.">
Please Note: Each indivdual search engine looks at your key words
differently. No one knows what the search engines are looking for except
for the people that program them. Any business claiming that they know
what search engines are looking for are trying to sell you false hopes.
How to view a web page's meta tags!
Right click on your mouse and select the option "View Source". This will
open another word document to show you the web site's "Code". Meta Tags
are typically near the top of the document.
Try it out now and see if you can view this page's meta tags!!!
About the Author
About The Author:
Martin R. Lemieux
Smartads - President
http://smartads.info
Affordable Web Site Design & Web Site Marketing
http://flyinggelatingames.com
Web Site Awards & Webmasters Playground
http://mindpower.smartads.info
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