If you are paying for online advertising in any form, you
need to know that you're getting results. So before you
place your next ezine ad, let's talk about tracking. There
are many different situations where you may want to track
clicks such as signature lines, banners, articles, ad swaps
and text ads.
By coding your url's with some kind of software or an
online third party service, you'll know at a glance
just how many hits you've received from your latest
venture. It's really not as hard as it sounds and
there are many free services you can use that won't
cost you a dime. Let's take a closer look at a few
of them.
1) HyperTracker: http://www.Hypertracker.com
Offering two versions, a free and a paid service
coined "Professional," it's simple to sign up
and start using. The Pro version runs $10.95 a
month and allows you to not only track clicks,
but actual sales - plus you can use your own
domain in the coded links. The free option is
simply a stripped down version - minus the advanced features and
counting only
clicks. Complete reports can be mailed to you
weekly or daily; your call.
2) StatCruncher: http://www.Statcruncher.om
Offering a 30 day free trial with no software
to install, as this is a third party solution.
If after 30 days you like it and decide to
continue on, it will cost you only $49.00 a year
with no additional monthly fees.
3) LinkCounter: http://www.Linkcounter.com
Another third party service totally free that
will mail you a daily report of all activity
on your links. You simply assign a different
coded link for each url you'll be using. If
you have more than one domain you'll need
to set up a separate account for each one
4) Adtrackz http://www.Adtrackz.com
This is an actual CGI script you purchase for $47.00
and install on your own server.
It only runs on Unix servers (so it's not an
option if you're using Windows NT). It gives you one
click stat reporting all in one place. Each
campaign shows you the referring url, what
browsers your visitors used, hits per hour,
per day and more. Try it 30 days risk free.
5) ProLinkz: http://www.Prolinkz.com
This is another CGI Perl script that you install
on your own server. For Unix only; running $45.00
but for an additional fee they'll install it
for you. Allows you to use your own domain
in the coded links.
By taking advantage of the above tools you'll be
able to tell at a glance which ads were a good
buy and just how much activity your links are
getting. These services and scripts allow you
to make the most of your advertising dollars so
you know what's working and whats not.
So stop throwing good money after bad by implementing
a link tracking system today, you'll make more
informed advertising decisions tomorrow.
About the Author
Merle http://www.EzineAdAuction.com
"Where some of the BEST Deals in Ezine Advertising are Made"
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