So you have a product that you want to market, and now
you want to start promoting it through your own web page.
You have all the information your audience might need,
so all you have to do is put it on the page, right?
Well, you probably also want to find some ways to make
sure your web site stands out from all the millions of
others that are out there. Just as with any other type
of advertising, you want your web site to be easy to
access (in terms of finding it), easy to process (in
terms of understanding it), and easy to respond to
(in terms of sales or queries). In order to achieve
these basic goals, here are some tips:
1. Try to use a simple, easy to remember domain name.
It's better to have a domain name that is connected to
you and your business than to be at the whim of one of
those free services that may or may not be there next month.
It is especially important to have a good, simple domain
name if you use marketing strategies that require the
audience to recall the name of your site at a later time,
such as newspapers, radio, or television. Obviously, it is
much easier to remember Coloringbooks.com than it is to
remember an address like someplace.com/~mem2347/coloringbooks/
2. Consider using a professional service to help construct
your website. The number of web developers and designers
has increased dramatically over the past few years, and
help can usually be found at a reasonable cost.
The benefits of having a professional, well-constructed web
page are innumerable, but one of the most important is that
it creates a favorable first impression that will motivate
your audience to read on. Internet audiences are a notoriously
fickle lot if there is something about your web page that
they don't like in the first 5 seconds, they will often go
on to their next choice without waiting to see what it is
that you have to offer.
3. Make it as easy as possible for your customers and potential
customers to contact you. If your audience becomes interested in
your product, but doesn't know how to contact you to order or to
get additional information, then your web page has accomplished
nothing except maybe create sales for one of your competitors!
It is a good idea to have an email account that is associated
with your website and is available to your customers through
your website. Remember that communication is power, and if
you can't communicate easily with your customers, you are
probably losing sales!
Web pages are a very effective way to market your business.
However, it is important to understand that there are LOT of
other people who have realized this, so there is a tremendous
struggle to capture your potential audience's attention.
However, with just a little bit of forethought, you can make
a web page that stands out and rises above the competition!
About the Author
Linda Sedmera shows you how to get a FREE domain name
and a FREE website as apart of her main business venture.
Go to http://hotyellow98.com/lkpublishing or email Linda
at lkpublishing@hotyellow98.com