Once the sites keywords have been finalized it is now time to start using them to optimize the site.The first & most obvious place to start using them is the meta tags of the site.
There are three metatags that we can start to use them with.
Header
Description
Keywords
Lets look at them one by one:
KEYWORDS and KEYPHARASES uses in THE META DESCRIPTION TAG :
The Meta Description text is used to display a short description of the web page which is listed in the search result by search engines. The Meta Description text should be attractive and meaningful so that it could give exact information about site services. It is very important from keywords inclusion angle as well for the SE tend to index it first & perform a keyword matching with it. Also bear in mind that this text is displayed along with the site title in the SERPs. Hence it is the first introduction that visitors will read about you.
Example:
KEYWORDS and KEYPHARASES uses in THE META KEYWORDS TAG :
Without Meta Keywords tag we can get top ranking as Meta Keywords tag is less important, as far as search engine optimization is concerned. Still, it won't hurt to include it. Meta keyword tag is used to include all the keywords for which you would like search engines to rank your site. Meta keyword tag is not supported by all search engines now as it has been flagrantly spammed. Keyword meta tag contains keywords and key phrases separated by comma's that users may search. Keyword must not be repeated in the Meta Keywords tag more than three times(rule of thumb) and one must not repeat any keyword one after the other.
Example:
Keywords should be listed in order of importance. Size preferences for meta keyword tags are not same for all Search engines. For example, MSN, will accept a meta keyword tag up to 1024 characters long, while HotBot indicates 75 characters. However, some top-ranking pages of Hotbot's in various categories used meta keyword tags much larger than 75 characters. So, 1024 characters can be used as guideline.
KEYWORDS and KEYPHARASES usage in Header Tags
KEYWORDS and KEYPHARASES usage in header tags is very powerful in SEO(search engine optimization). As headlines makes a page easier to read and helps in rapidly finding required information, it saves time. Headlines should be short and descriptive. Headline tag text should never have more than one full line of text. It is preferred to use header tags text H2 or H3 tags to gain additional points with search engines.
Header tags text (headline) provides the right kind of keyword and key phrase information to the search engines which helps in better indexing of the website in their database. Header tags text also helps to rapidly inform what the page is all about. So, we should integrate KEYWORDS and KEYPHARASES into header tags text (headlines). Heading should start with the keywords that are being targeted.. We should use the standard headline tags ( ,
,, ,, ).Also better control over the layout of web pages can be achieved by using cascading style sheets in combination with the headline tags.
For example :
KEYWORDS and KEYPHARASES usage in Header Tags
KEYWORDS and KEYPHARASES useage in THE PAGE TITLE
KEYWORDS and KEYPHARASES useage in THE META TAGS
About the Author
Vikas Malhotra is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. To learn more, visit http://sem.mosaic-service.com