When you intend to create a logo design for your business, you have several options in terms of how you should go about creating one. However, the two most common options are: 1. Acquiring the services of a logo design company. 2. Starting a logo design competition. Now, these obviously look like some great places for creating your brand identity, but what you need to decide is which one will be perfect for you. Once you know the ins and outs of both options, you will be in a better position to decide which resource will be best for your business image.