We meet several people in a day. Not every one of them gets stored in our memory. We even tend to forget many of our good acquaintances but there are certain faces and certain characters who, somehow manage to find a place in our memory due to any of their unique quality although we never intentionally wish them to remain with us for such a longer period. This is an involuntary process. Similarly, while passing through a road side during a day, we come across hundreds of images and texts in the form of advertisements, logos and captions.
We fail to remember many of them. Only some of them stick to our mind and since we don