Magento is an outstanding e-Commerce platform with inbuilt SEO. Initially, during its release there were no written rules or step-by-step guide for Search Engine Optimization in Magento. It was basically developed as a search engine friendly platform and the updated current release is 1.2.1. To implement it properly, first the most recent version should be employed followed by the enabling of Server URL rewrites, which is found under System-Configuration-Web-Search Engines Optimization. The following are the Magento SEO tips that can guide to better optimize Magento websites.
WWW vs. non-WWW version: WWW is known as the secure version and non-WWW is the unsecure version. Below the secure or unsecure options you can locate the base URL and position the preferred domain. This function will permit you to choose among WWW and non-WWW versions. At this moment you can set the favored thing without altering the redirect from WWW to non-WWW or either way. After which you can produce a 310 redirect through.htaccess with moderewrite. This action will also check Magneto from accumulating the SID query to your URLs. Always confirm that the Base URL matches the redirect. Put in the index.php to the root when you are editing the.htaccess file. Just about line 119 use the following code:
Use the following code if your Magento install is not found in the root, conversely in the sub-directory
http://www.mydomain.com/magento/:
Header Settings: The default title of the Magento install is "Magento Commerce" always. Are you looking for augmenting quality traffic to your Magento platform? Then you need to remember the following steps:
It is advisable to keep your keywords next to your page title as Search engines lay emphasis on the early words or the words that are nearer to the page title. This will increase the chances of more likely clicks by people who search for result pages.
Initially you should eliminate the default title "Magento Commerce". To get rid of the default title, go to Configuration > Design > HTML Head.
Choose a comprehensive & pertinent title for your site. This particular title will be employed by many non-content pages without any custom title. Few such pages are "Contact Us" page, "Popular Search Terms" and more.
You also have an option of using