Most of the websites that you can find online today are either dynamic or static websites. Both these techniques of have certain advantages and disadvantages based on which they are chosen.
The right technique you should employ for your website design and development should consider carefully the requirements and also the pros and cons of each of these techniques. Normally the websites that promote programs of affiliate or generate revenue by the means of PPC employ static technique. By opting to make dynamic site you can create more user interactive site rich in user experience.
One can find lot of static sites on the net that have basic HTML at the core of their pages. Just because so many sites online are static does not make the static design best by default. When web developers zero in on a particular technique for their web development, they go through carefully the requirements and how good they are met with whatever technique they are considering. The major advantage for employing static design is that it has high rate of success with search engines compared to dynamic websites.
The content of dynamic website change based on user inputs or actions. This makes it difficult for the search engine to list down the pages as it is not able to properly simulate user actions on dynamic sites. Compared with dynamic sites, static sites are easy to develop. For static sites basic knowledge of HTML is enough. In contrast, dynamic websites can be created by using program scripts or programming language. Many web developers use static pages to aim at search engines or for generating revenue by content listing.
In the current scenario, dynamic sites are gaining popularity are very common on the net. The ability of dynamic sites to provide interactive experience to the users is reason behind the growth in number of dynamic sites. This enables better content management and the content can even displayed on certain user specific criteria. This creates interest in your site for the user.
Dynamic websites usually are aimed at specific set of users who would make use of membership facility. This technique also helps you to generate and show user specific data and change the content on user actions. Though this technique of web design does not favor well with search engines as they find it difficult to index the pages in your website, dynamic sites do make people come back thus increasing the traffic.