Many web developers think of SEO (Search Engine Optimization) as a step to be done only after a website is completed. Nothing could be further from the truth. While there are many viable SEO methods that can be applied to any completed site the most effective SEO practices are those included in the structure of the site itself.
Among the most obvious factors to consider when planning the SEO of a site under construction are the tags. Specifically each page should have title tag, meta description tag and image alt tags all created with your keywords in mind. This is not a suggestion to spam these fields with keywords and keyword variations, rather you should develop a plan with your content creation team on how to tag all your pages creatively, accurately and with the appropriate keywords. It