There are many methods used in Internet marketing it today's current trends and one of those is SEO or search engine optimization. According to many experts, SEO has become a very popular and in-demand type of Internet marketing because of its success in improving a website's traffic coming from search engines.
However, its success is due to its tedious work. Compared to other forms of Internet marketing techniques, SEO is one of the few which is known for its many collection of techiques and methods which are mainly used to increase a website's popularity, authority, and relevance in search engine result pages or SERPS.
Techniques in SEO
Techniques used in SEO are separated within two different categories. These are the on-page SEO and off-page SEO. On-page are techniques used to improve a website, making it more "search engine friendly", while off-page SEO deals with techniques used to increase a website's visibility in the Internet while increasing the website's authority or relevancy in SERPS.
On-page SEO
This method of SEO mainly involves changing a website's structure to make it more user and "search engine friendly". According to many SEO Philippines experts, this may involve changing its content, from images to text content, to include researched keywords. It also involves changing and improving the codes such as in Alt Tags, Meta Tags, Title Tags, the URL, as well as changing links from the typical "Click Here" or "Read More..." to using keywords as links like "SEO Techniques".
Another important part of on-page SEO is the use of sitemaps. According to many SEO Philippines experts, the use of site maps doesn't only make it easier for its users or visitors to navigate through the website, but also allows search engines spiders or crawlers to find the necessary information which can be queried or indexed in a search engine result page.
Off-page SEO
Compared to on-page SEO, off-page mainly involves one method, which is link building. However, though it involves a single method, according to many SEO Philippines experts, the techniques used in link building is vast.
In the past, the use or reciprocal links is widely known for its popularity. Eventually, many new techniques have been introduced in link building, which are mostly known as one-way links. Some of the most recognized techniques used in link building today include blog comments, forum signatures, link bait, link buying, and blogging.
Visit
http://www.myoptimind.com for more info.