SEO or search engine optimization is one of the most widely used types of Internet marketing across the industry. It is a technique similar in approach with SEM or search engine marketing (in which both uses the one-to-one approach), but different in techniques. Part of the many reasons why SEO became popular in the industry is because of its unpaid inclusion to search engines while SEM makes use of paid inclusion.
Another reason why SEO became popular in the industry is because of its vast array of techniques and methods which are used to make a website more visible not only in search engine but all over the World Wide Web or WWW.
The Many SEO Techniques
Since its first founding and use in Internet marketing, a number of new techniques and methods have been introduced in SEO as a way to keep up with the ever changing algorithms of SEO. Because of the number of techniques used in SEO, professionals and consultants have divided these techniques into two different categories, the on-page and off-page SEO.
Off-page SEO
Off-page SEO deals with the techniques used outside of the website. This usually involves the use of a technique called link building, which is a term used to describe a number of techniques used for SEO. These part are yet again divided into two different techniques, the first one is reciprocal linking while the other one is one-way linking.
Reciprocal linking
Reciprocal linking considered by many professionals as the first technique used in link building. This mostly involves creating a mutual link between two objects, commonly between two websites to ensure mutual traffic. Because of its popularity in the past, several techniques were developed under the same approach. One of these is three-way linking.
Three-way linking is similar in approach with reciprocal linking, the difference however is that three-way linking involves three websites linking to each other (A to B to C to A). The attempt of this link building method is to create more "natural" links in the eyes of search engines. The value of links by three-way linking can then be better than normal reciprocal links, which are usually done between two domains. This technique, according to a number of SEO Philippines experts, is still used.
One-way linking
One-way linking is a technique now widely recognized in today's SEO campaigns. It is known as the most effective technique used in link building compared to reciprocal linking. According to a number of SEO Philippines experts, this type of link would be considered more natural in the eyes of search engines. And unlike reciprocal linking, one-way linking has developed a number of techniques popularly used across the industry. These techniques include:
Blog comments. Leaving a comment on a blog can result in a relevant do follow link to the individual's website.
Link campaign. Typically involves linking between business partners.
Link bait. Considered as one of the most powerful tool in link building. This involves any content or feature within a website that somehow baits viewers to place links to it from other websites.
Forum posting. Forum signature linking is a technique used to build backlinks to a website.
On-page SEO
On-page are techniques used within the website. Part of these techniques involves changing or optimizing a website from the content to the codes used to build a website.
This part of SEO, however, may not only involve knowledge in the behavior of search engine spiders, bot, or crawlers, but it also involves the knowledge in both programming languages or markup languages. Because of this, SEO specialists may usually require the assistance of a web professional, such as a web developer or a web designer to make the necessary changes required in a website.
However, other than its vast array of techniques, SEO is also known for its number of tools used to make the process easier, such as generating reports or assisting in researching for keywords. Part of the many tools used today in SEO are CMS or content management systems which are used mainly for assisting SEO specialists in optimizing a website without the help of web professionals.
CMS for SEO
Content Management Systems or CMS is a software used to make any process easier and more organized. Although many CMS softwares today have been introduced other than for the web, such as Enterprise CMS (or ECMS), Document Management System (DMS), Learning Content Management System (LCMS), and many more. CMS used for the web are known as WCMS or Web CMS, but mostly call it simply as CMS.
CMS softwares were introduced to make it easier for web professionals to make the necessary changes within their website, such as editing the content as well as images, without having to go through all the code. However, according to a number of Web design Philippines experts, CMS applications were used primarily to make it easier for people with little knowledge of programming languages or markup languages to create and manage content with relative ease. Part of these people are SEO specialists.
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