It's true search engines are a royal pain when you try to
optimize your web pages for them but you can reduce the pain by
analyzing their similarities.
> Similarity #1
Search engines do not like frames so don't use them or put in
the
< no frames > tag.
> Similarity #2
Titles should have key word in it and not be longer then 75
characters. Less is even better. Make sure your title starts
with the key word if you can.
> Similarity #3
Each web page should have a different key word in the title but
be part of a theme. Search engines look for consistent keywords
throughout your site.
For instance, < title >Golf tips by Butch Harmon at
nationalgolfer.com < itle > on one page, < title > Free golf
putting tips by David Leadbetter at nationalgolfer.com < itle
>
on another page or even < title >Golf products to improve your
golf game at nationalgolfer.com < itle> on a third page. Each
title has the word golf so the search engine spider knows the
site must pertain to golf which it does. Hey, nobody ever
accused these robots of being smart.
> Similarity #4
Meta name description and keyword tags are accepted by some but
not all; therefore, keep your description to a minimum length
and
the keyword tag to only one or two. Spend your time on a pithy,
short one line description sentence which includes your keyword
at the start of the sentence but will also entice the person
viewing to click on the link.
> Similarity #5
Search engine spiders or robots like the keyword or phrase at
the
top of your page between the < h > < / h > codes. So make sure
the first table cell on your page has your pithy one line
description in it using the opening and closing < h > tags.
> Similarity #6
Content with keywords in the top portion of your text. Some
search engines like short pages and other pages like longer so
creating an average length of 250 words should help you get in
all major search engines. Or, you might even want to create
short pages for one keyword and a longer 500 or more word page
for another keyword thus satisfying all the major search
engine's
requirements.
> Similarity #7
Link popularity. This means looking for sites that complement
yours and asking for reciprocal links. Be creative when
describing these links by using keywords.
Large sites also want your link so don't be afraid to ask. Why
do you think they offer affiliate programs? It's not just for
the visitors that might click through from your site but also
the
link you put on your page. They know this community of links is
what the search engines now consider the most important.
Besides, as more and more search engines require pay before they
even consider sites, your reciprocal links might be the only way
your small business gets visitors or is listed.
So create web pages using the seven search engine similarities,
submit them to all the search engines you can find and see if
the "targeted" visitors to your site improves. It should but
don't expect it to happen overnight.
About the Author
Judith Tramayne-Barth has "A Good Read Art & Book Club" you
have to see to believe. Members get free ebooks, paintings,
1000 link ebook & more. Visit: http://www.agoodread.com or her
art site at http://www.trabar.com