Speed up Your Web Site and Increase Sales
Your web sites loading speed has a significant impact on your visitors'
loyalty. A slow web site will cost you sales. Most visitors won't wait more
than10 seconds for your web pages to load. Apply these techniques to speed
up your pages, keep potential buyers at your site, and increase sales.
Six tips to speed up your web pages.
1.Give viewers something to read as quickly as possible.
2.Provide a lot of graphics or images only if you know your audience has
fast Internet connections. (Your load time will vary depending on your
visitors' access speed.)
3.If you're targeting the general public, avoid large and unnecessary
graphics, animated graphics, sound, movies, Flash animation, and large
banners especially on your home page. (Graphics slow your web
pages down considerably.)
4.Use graphics and images that support your sales message and illustrate
the benefits of your products or services.
5.Keep your pages short. Split up long pages into several pages. Breaking
up pages into several pages also allows you to track which pages
potential buyers go to.
6.Avoid links to slow-loading pages.
Visitors like pictures without sacrificing speed. Apply these tips to
optimize your images.
- Keep images and graphics as small as possible, both in dimensions and file
size. The larger the file size, the longer the images take to download.
- DonÕt make visitors wait for images theyÕre not interested in. If you want
to illustrate your products with large images, provide thumbnails (small
graphics), and let visitors decide if they want to click on them to view larger
images that take time to download. Mention the download time.
- Crop images (cut off extra areas around the images).
- Keep the resolution of your images to 72 dpi, the maximum resolution a
computer monitor can read.
- Reduce your file size by saving images in the proper graphic format (GIF
or JPEG).
- Reduce the number of colors. Use solid colors rather than gradients. The
more color in an image, the bigger the file size is, and the more time it takes
to download.
Graphic Resource: Paint Shop Pro is a popular, inexpensive graphic
program to design and edit your images. You can download a trial version at
http://www.jasc.com.
Studies indicate that billions of dollars in online sales may be lost each year
in the U.S. due to unacceptable download speeds. Don't lose sales with a
slow web site. Apply these techniques now! If you need assistance
implementing any of these strategies, turn to your professional web designer
and ask for help instead of wasting your valuable time.
P.S. Read more in-depth articles at http://www.profitablewebstrategies.com
This article is an excerpt from Inside Secrets to Developing a Profitable
Web Site. More info at http://www.profitablewebstrategies.com/ebook.htm.
About the Author
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