In the recent years there had been great buzz around contextual advertising programs such as Adsense. The text based ads are cheaper, and are generally considered a cost saving way to brand a product or service online. However, it is also widely accepted that image based banner ads are still getting more response from the web surfers.
A general misconception that is found among small businesses looking for cheap online advertisement solutions is that they believe that only the text ads can be contextual. Please allow me to explain what context in online advertisement means. In today