by: Florie Lyn Masarate
There are some learning in life that people have to go through with in order to learn the lessons that come with it. This may sound dramatic but it really helps people in getting things right and knowing the best of the best.
This is also true in printing. People getting printing materials that tend to be informational or is into marketing certain products and services are clearly becoming an expert on what they consider the best not just in presentation but also in contents.
Take, for example, small printing materials like postcards. People receiving them have always been amazed at the development that these cards have undergone through the years. They started simply with the just some words and contact details, but now even graphic designs are being put into them. These cards are becoming marketing tools also, as they are handy and easy to give out to potential clients. Not only that, postcards is now sent through emails. Just look at what postcards have become. Other than these things what are the highlights that postcards must have?
Postcards are better off without an envelope. You know why? Because people being busy bodies always on the run, are likely not to have time to open these envelopes to look at what it contain. There are a lot of things that people have to do in a day, letters to read and reading your postcards will just add to the trash mails that people ignore most of the time. The tendency is for them to throw it away without even bothering to read what it says. So giving them postcards sans the envelope, you get assured that somehow, and even in a fraction of a second, they have seen and read what your postcards say. Having seen them first, before throwing them away is something that you cannot have done with an envelope. And the next time you send them that same card again, they will remember having received one before throwing it away again.
Promoting one thing at a time in your postcards and sending them time and time again helps, a lot. This is making them aware of what you are marketing, may it be a product or s service. Having them sent over again to potential customers is not necessarily wasting time and money. It is making them aware of what they are missing and what they should know about. Do not mind raising some tempers, at least they remembered you having sent them more than once. Repetition and persistence works, in time.
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