What are the most powerful skills you could have as a
webmaster?
HTML and website creation programs
Graphics programs
Perl
CGI
ASP
Javascript
Coldfusion
Those skills are great, but what many employers and clients
REALLY WANT goes unsaid. What they do not tell you is this:
They really want high-impact results. And you can get
high-impact results by honing high-impact skills.
High-impact skills are:
+designing to facilitate sales
+search engine optimization, submittal and tracking
+writing to sell
+knowing how to increase traffic that results in sales
+tracking the success of ad campaigns
Imagine taking a website from 0 to 100,000 people a month
through your search engine efforts. Or placing ads in
publications you recommended that resulted in thousands
in sales. Or revamping an old site in a way that causes
twice as many people to buy from your site.
You don't have to have ALL the high-impact skills I listed.
Let's say you're good at search engine optimization and
every time you do it, huge traffic happens. This one
high-impact skill that brings high-impact results will
get the attention of your employer, prospective employers
or prospective clients.
Here's the best part: you may already have had these results.
Maybe you haven't been highlighting them on your resume or
performance review like you could have. Highlight them
and you'll notice a difference in your life.
And if you don't YET have these results, you can acquire
them on-the-job over the next few months. Then you'll
have an edge on webmasters who believe that tech skills
are enough.
About the Author
Raynay Valles is a results-focused webmaster and author of
10 Minute Answers for High-Impact Webmasters, the amazing
resource high-impact webmasters use.
http://www.10minuteanswers.com/webmasters/