If you want to create a website that will generate a healthy income, you need to make sure it is optimized for the search engines. Search engine optimization (SEO) is an essential part of website creation and future profitability. Even if you don't fully understand the purpose or concept of SEO suffice it to say without it you will not generate the amount of traffic necessary for your website to reach its full potential. While SEO alone is not the answer to a profitable website, it is certainly one of the contributing factors.
What is search engine optimization and what role does it play in creating a profitable website? When a website is properly optimized for the search engines your website will show up closer to the top when a surfer conducts a search that includes words that may appear on your website. For instance, if you are selling automotive parts and someone uses a search term that matches something you have on your website it will show up in the search results. If a potential buyer cannot locate your website in a search you will not generate sales.
What is the purpose of search engine optimization? Most people will only search the first three pages of search results, so in order to assure people find your site during a search you need to make certain it appears within those first three pages. In order to do that you need to optimize your website to show common keywords surfers might use when they are looking for something you have to sell. While you can do this yourself if you understand the process, you may want to consider hiring SEO experts who have the expertise to know what will work best for your business.
If you have a staff that is familiar with SEO writing you can handle the process internally, but most people hire writers that are experienced with SEO writing. The SEO experts will usually provide the website owner(s) with a list of keywords that need to appear on the website to increase its ranking with the search engines. The writers will then write articles or product descriptions that include those keywords. Sometimes the terms do not seem to make sense, but the SEO experts know what works and what doesn't, so you don't want to take it upon yourself to do something contrary to those suggestions.