Quote :
"I first named this approach 'The Zulu Principle' after my wife read a four
page article on Zulus in the reader's digest. From then on she new more than me
about Zulus....After six months study she would have become one of the leading
authorities in Great Britain and possibly the world. The key point is that the
history of Zulus.... is a clearly defined and narrow area of knowledge into which
my wife would have invested a disproportionate amount to time and effort, with
the result that she would have become an acknowledged expert."
Jim Slater (investment expert)Preface to the Zulu Principle.
Jim's book was all about making money in the stock market by specialising in particular types of shares and situations. In essence it is about finding a niche and exploiting it.
Can you make money in niches? Well Jim Slater did!
What is true in the investment world is also true on the Internet. To make
money or build a successful business on the Internet you need to specialise. You
need to find a niche and then work that niche for all its worth.
Apply the Zulu Principle to your website. Learn how to find your niche and how to make niche websites.
About the Author
Stephen Cope is a freelance trainer and the Webmaster at -
making a website and IncrediMail and Outlook Express Updates.