Just possessing a website and leaving it without any maintenance or addition of new content makes it boring and low on search engine ranking results. In order to keep your website looking attractive and fresh certain details have to be taken care of on regular basis. Addition of latest news on your site makes it communicative in nature to the customers and keeps them informed about latest happenings in your company.
It creates the impression that the site is maintained properly informing visitors about latest news which in turn builds up trust and positive attitude. You can add information regarding any topic maybe your company