Copyright © Bill Vannot - All Rights Reserved
http://www.successful-marketing.com
Is it essential for marketers to understand how Alexa
ratings work? Are they important to the success of your
e-business? Keep reading!
Alexa's aim appears to be ranking every website on the
internet, noting how much traffic each gets. The lower your
Alexa ranking is, the more traffic your website, supposedly
gets. The ideal situation would be if Alexa would rank you
a number "1". ( This could mean that your website gets more
traffic than any other website in the world. )
In order to understand why the rankings can sometimes appear
confusing, you'll need to understand how Alexa gets the data
it uses to create rankings. In brief, Alexa has a free
toolbar that's downloaded and installed, within an Internet
browser. This reports back to Alexa, with details of every
website you visit. It enables Alexa to use this information
to see just how many users are visiting a given website.
The problem is that not every internet user has the Alexa
toolbar installed. Estimates are used here. If you have a
website that pulls in higher than average numbers of Alexa
toolbar users, you'll gain a lower Alexa rating. Could it
be that Alexa doesn't make allowances for their toolbar
users visiting certain types of websites, more often? Yes,
it can be confusing.
The question to ask yourself is this:
Why worry about having a low Alexa rating if you're not
making any sales? There are positives to the Alexa service
so it can be worth your time to install the toolbar. The
toolbar gives an idea of how busy and popular a website is.
This can be helpful when deciding on e-purchases.
Don't fully depend on Alexa as a measuring stick of how well
your website is doing. Watch traffic numbers and sales
conversion rates. Build your e-business for sales. Go ahead
and take a look at Alexa. You just might decide to install
the toolbar: http://www.alexa.com
This article may be reprinted freely as long as the
reference box remains intact.
About the Author
Bill Vannot specializes in branding Businesses with
articles, even if you can't write! Find out what a Ghost
Writer can do to help you brand your e-business identity!
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