SEO or search engine optimization is one today's most widely used form of Internet marketing technique. The technique was said to have grown from search engine marketing or SEM which introduced more "natural" techniques than that of SEM. It also introduced the cheapest Internet marketing method, which is currently used by many individuals, even the non-marketing people such as bloggers.
Although popular and powerful, particularly because of its many techniques and methods, SEO is also known for its use of techniques which is primarily used to deceive or manipulate the search engine result pages or popularly known as SERPS. This part of SEO is usually known as spamdexing. However, for SEO experts and professionals, including those from SEO Philippines companies, this part of SEO is also known as Black Hat SEO.
Villainous SEO
Black Hat SEO is a term used by professionals and enthusiasts alike to determine a set of techniques which is primarily used to deceive the SERPS into thinking that an irrelevant website is legit. Although some may consider this as a part of SEO, there are many search engine optimization methods that improve the quality and appearance of the content of web sites which serves useful content to many users.
A number of techniques have been involved in using Black Hat SEO. Most of these were abused form of White Hat SEO (which is a part of SEO that deals with guideline-approved techniques and methods), while some were mostly used only to manipulate and deceive the SERPS. These techniques include:
Link farms
One of the oldest forms of Black Hat SEO techniques, it involves creating tightly-knit communities of pages referencing each other. According to many SEO Philippines experts, it was first developed when search engines were fully dependent on link popularity, which means the more links you have the more popular in search engines you'll get. Today, link farms have mostly lost it use because of Google.
Keyword stuffing
This method involves a lot of techniques. It involves the calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This can be done through hiding the text behind images through the use of CSS, hiding text by changing its font color to that of its background, alt attributes, and meta tags.
Article spinning
This involves rewriting existing articles, as opposed to merely scraping content from other sites, in order to avoid penalties imposed by search engines for duplicate content. According to many SEO Philippines experts, this process is undertaken by hired writers or automated using a thesaurus database or a neural network.
Comment spam
One of the most problematic type of Black Hat SEO, it is done by automatically posting random comments or promoting commercial services to blogs, wikis, guestbooks, or other publicly accessible online discussion boards. Any web application that accepts and displays hyperlinks submitted by visitors may be a target.
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