SEO or search engine optimization is one of the most popular methods of internet marketing used today. This is because of its many benefits as well as with its personalized targeting effects by use of search engines like Google, Yahoo!, and MSN. Because of its popular, many tools have been used to make the process easier and convenient. One of the most popular tools used by many SEO consultants today is the use of CMS or content management systems, or web CMS to more precise. So what is a CMS?
What is a CMS?
CMS or content management system is a system used by many industry to allow a more systematic way of managing a work flow, one of the most popular form of CMS is the web CMS or WCMS. The difference of WCMS from other CMS is that the system is specifically used to to allow non-technical users to make changes to a website with little training in programming languages or markup languages.
WCMS is a software implemented as a Web application for creating and managing HTML content. It is used to manage and control a large, dynamic collection of Web material from images to text contents. According to Web design Philippines professionals, its main use is to facilitates content creation, content control, editing, and essential Web maintenance functions. The software provides authoring (and other) tools designed to allow users with little knowledge of programming languages or markup languages to create and manage content with relative ease. But it may require an an experienced coder to set up and add features.
Brief History of WCMS
WCMS softwares were first introduced as commercial software products in the mid 1990s, providing the same type of service and capabilities which is still known today. However, according to SEO Philippines consultants, it was in mid years of 2000 that several providers have emerged to complement the traditional vendors, offering other a wider collection of WCMS softwares. These web content management systems may be categorized as: software as a service, enterprise, mid-market, or open source.
Use in SEO
SEO is all about changes within a website. These change are made to make the website more search engine friendly. Changes within a website would usually involve images, texts, and several codes used for the website, as well as the layout of the website. After planning the changes, a consultant would have to talk to a web professional, a designer or a developer, to make the changes. Though some may gladly make these changes, some may have difficulties in asking a developer to make the changes. This is where WCMS softwares became popular for SEO consultants.
WCMS softwares became useful for designers and web programmers because of its use to create and manage content with relative ease. Through these softwares, they could also make several changes within the website without too much stress. But what made it popular for SEO consultants is that they wouldn't have to bother a web designer of programmer to make changes on the website for SEO purposes. With the help of WCMS softwares, SEO consultants could easily make several changes within the website.
Though most WCMS could be used for SEO purposes, there are several softwares that is built for SEO purposes. One popular example is the use of Joomla! and its plugin JoomSEF.
Example of WCMS for SEO
Joomla! is one of the many popular WCMS used by webmasters today. One popular reason for its popularity in the market is because of its personalized features. Similar to Mozilla Firefox in which users could extend its functionality, Joomla! is also known to allow modular extensions and integrations. Joomla! calls this as "Plugins". One popular plugin used by SEO consultants is the JoomSEF plugin.
ARTIO JoomSEF is a SEO component for Joomla! Content Management System that rewrites URLs to be Search Engine Friendly (SEF) and to be human easily understandable. It works with multilingual sites by integrating JoomFish component support. According to SEO Philippines consultants, it enables users full customization of wide-range of meta tags for any URL of the website and works with both Apache HTTP Server and IIS. Part of its extensions include:
Rewriting URLs to be more search engine friendly.
Provides wide range of editable meta tags.
Provides fully customizable URLs and 404 pages.
Helps in handling 301 redirects.
Other than Joomla! and JoomSEF, MODx is also a popular WCMS used by many SEO consultants. Part of what made this WCMS popular is its complete control of all metadata and URL structure for Search Engine Optimization (SEO) purposes.
Visit
http://www.myoptimind.com for more info.