Carefully knitting together Search Engine Optimisation and Web design
Creating websites that are easily found, designed to look great and a pleasure to navigate is truly a difficult skill. There are many website designers who do not understand their customer and want to create a copy of previous work and replicate across industries from Car sales to nut and bolt manufacturers but many web designers forget one thing...their target audience.
Some web designers choose to make their sites easy to navigate but forget that people are no longer interested in clicking into layer after layer of content to be directed to what they want.
The more common of mistakes from web designers of late is making their site visible to search engines and forgetting that people want a platform that is pleasing on the eye and easy to navigate.