Website design can be of two types- General or customized. If you are really serious and want to offer something new and unique through your website design, then customized services can fulfill this dream. In the customized option, a website is designed from a scratch with every item being exclusive according to your business. Points like who are your target customers, what products/services you are offering and which things would be expected once the visitor is on your website should be known.
Having insight about the target audience helps in outlining what factors can motivate them to make a purchase and likewise have customized design. For example your target audience is high-end customers as you offer such products, low costs would not be a big factor, whereas for low cost consumer products cost does matter. Therefore based on the need of the clients customized websites are designed.
When your website is different from the crowd and offers something new and unique to the visitor, it will surely grab the visitor