When designing your website you should give careful consideration as to how website visitors will find you. Your answer will be the dominating factor in the design and structure of your site. If you build your website first and then try to develop traffic you will be missing out on some key design ingredients.
If you are going to rely on traffic from listings in major search engines then you should give careful consideration to the keywords that potential visitors will input at the search engines website. Once you have a list of appropriate keywords for your website research those keywords thoroughly in each of the major search engines and determine how crowded those categories are. Narrow down your keywords and be as specific as possible to insure that relevant traffic reaches you.
Content contained in your website should match the keywords you use. The names you select for folders in your directory should also relate to the content they will contain. The same is true for naming files. Match the filename to the content they contain. Naming a file