Just by owning a website does not ensure its smooth functioning. Proper website maintenance and development at regular interval of time keeps it going. At the launch of the website things might go on at smoother level, but after certain time every website needs maintenance.
No website is static in nature like a printed material therefore regular updating it keeps it on track. When a new product or any information is to be added on the website for showing it online, website maintenance has to be done. Even if you launch any new ad campaign or brand, it can be highlighted in your website.
Usually companies invest good sum of money to build a website inserting all attractive features, but ignore the task of its future maintenance which requires making changes as and when needed. Go for a well-framed website maintenance plan that covers all aspects that should be taken care of for better online functioning and success. Whenever a visitor lands on a website he expects something new to see or read, this fact itself shows importance of website maintenance.
You can also give training to any employee to how to operate an HTML editor like Dreamweaver, FrontPage and so on. Knowing how to edit or modify the text and upload it to the server does half of the website maintenance work. This is essential from SEO point of view also.
Just by sitting and observing do not lead to website success. A website that appeals visually but no web traffic is of no use, so the website owner should make use of services that can pump up life into the website by making it customer savvy. Website