Writing for your blog can be a part-time or full-time job. Whether you are paying a professional blog writer or writing the content yourself you want to make sure you get the most out of the resources you have devoted to your blog.
Multi-purposing your blog content is a good way to maximize the value of your efforts. You may not think about blog content as something that can be multi-purposed but it certainly can and likely should be.
Adding Content to Your Blog
The first thing you want to do is add the newly written content to your blog. Google, Yahoo and the other search engines typically give the most value to the first place content is added. You want the most value to be your blog so make sure you post your content there first.
Once you have added the content to your blog you want to wait to confirm it has been indexed by Google, Yahoo and Bing. You do this by doing a search for the title of your blog and seeing if your blog comes up in the search results.
If your blog posting has been indexed you can distribute the posting in other ways including on article distribution websites, social bookmarking sites, social media sites and your own e-mail marketing database.
Content Distribution
Before you begin distributing the content you may want to consider making some simple changes to the content so it is not identical to the content on your blog. You should also consider getting your newly added content licensed with Creative Commons in order to protect yourself from duplicate content issues.
The most important places to distribute your blog content is on social media sites like Facebook, social bookmarking sites like Stumble Upon and article distribution sites like Ezine Articles.
Consider Derivative Works
Using derivative works can eliminate any concerns of having content identical to content that will appear on other web pages. If you distribute derivative versions of your content you eliminate any duplicate content concerns.
Derivative works are similar but not identical to the original content created for your blog. You can change the introductory paragraph, concluding paragraph and some words in each sentence and distribute it without any concern about duplicate content.
Go ahead and multipurpose your blog content. If you do it properly you can make sure you are getting maximum value out of your blog resources.