China represents one of the most dynamic and untapped cosmetics and toiletries markets in the world. Last six to seven years have proved highly beneficial for the market when it has undergone rapid transformation and expansion phase. The Chinese cosmetics and toiletries market is the 2nd largest in Asia-Pacific region after Japan and seventh largest in the world. Although the market registered an impressive growth, the country still has high growth potential which is far from its saturation level. Extremely low penetration level and vast consumer base are two key factors that catch the eyeballs of cosmetic manufacturers.