Heat Waves Due from Brazil this Swimsuit Season
As the calendar turns to summer, many people are eagerly anticipating their upcoming vacations. However, for beachgoers this year, the hot sun won't be the only thing heating things up. According to weather experts, Brazil's record-breaking heat waves could be making their way to the shores of popular destinations like Rio de Janeiro and Sao Paulo this swimsuit season.
Brazil is no stranger to high temperatures, but this year's heat waves have been unprecedented. In January of 2020, the country experienced its hottest month on record, with average temperatures surpassing 30 degrees Celsius (86 degrees Fahrenheit) in many areas. This was followed by similar temperatures in February and March, leading experts to predict that this year's summer could be especially scorching.
While heat waves can be dangerous for people living in areas without adequate air conditioning or water resources, they can also impact the tourism industry. Beaches and resorts are popular vacation spots during the summer months, but if temperatures rise too high, visitors may be deterred or even put in danger.
The effects of heat waves on tourism are not just theoretical. In 2018, Europe experienced a severe heat wave that caused widespread damage, including cancelled flights and closed tourist attractions. The tourism industry in Paris lost an estimated $1.66 billion USD due to the heat wave, while businesses in areas like Croatia and Greece also reported losses.
For Brazil, where tourism accounts for nearly 8% of the country's GDP, the impact of heat waves could be similarly disastrous. Visitors to Brazil's beaches and resorts are drawn to the sun, sand, and surf, but if temperatures become unbearable, they may choose to stay home or seek out cooler destinations.
However, experts say that there are steps that both tourists and locals can take to stay safe and comfortable during heat waves. These include staying hydrated, wearing light-colored clothing, and avoiding outdoor activities during the hottest parts of the day.
One industry that may see a benefit from the heat waves is the swimwear market. As temperatures rise, beachgoers will undoubtedly be seeking out swimsuits that offer comfort and style in equal measure. Fortunately, the industry is well-equipped to provide just that.
Swimwear has come a long way since the days of the full-coverage, woolen bathing costumes favored by 19th-century beachgoers. Today's swimsuits are designed with both fashion and function in mind, incorporating features like quick-drying fabrics, UV protection, and flattering cuts.
Some of the top swimwear trends for 2020 include animal prints, bright neon hues, and bold cutouts. Bikinis and one-pieces that feature high-cut legs and low-cut necklines are also popular, as are swimsuits with asymmetrical straps and ruched detailing.
When it comes to selecting a swimsuit, there's no shortage of options. However, for those looking to stay on-trend, there are a few key styles to watch out for. One of the most popular looks this year is the "belted swimsuit," which features a waist-cinching belt or sash. This style is perfect for those who want to accentuate their curves or create a more hourglass shape.
Another trend that's sure to be seen on the beaches of Brazil (and beyond) is the "one-shoulder swimsuit." This style features a single shoulder strap, creating a chic asymmetrical look that's both stylish and functional.
In addition to these trends, there are also plenty of classic swimwear styles that never go out of fashion. The "triangle bikini," for example, is a perennial favorite that flatters a wide range of body types. This style features two small triangles of fabric that cover the breasts and are held together by a string tie.
Another classic swimsuit style is the "halter-neck bikini," which features a top that ties at the neck. This style is ideal for those who want extra support for their chest or who prefer a more athletic look.
Of course, selecting the perfect swimsuit is just one part of preparing for a beach vacation. Other essentials include sunblock, a wide-brimmed hat, and a beach bag filled with all the necessities (like water, snacks, and a good book). Depending on the specific heat wave conditions, some of these items may become especially crucial for staying safe in the sun.
Ultimately, though, while it's always important to prioritize safety when enjoying the beach, there's no reason why visitors can't also look their best. With the wide range of stylish and functional swimwear available this season, beachgoers can stay cool, comfortable, and on-trend, no matter where their summer travels take them.