When it comes to brands of shampoos in the Philippines, Sunsilk has been considered as one of the top brands of shampoos known for its capabilities to provider longer, straighter, and smoother hair. Not only in the Philippines, Sunsilk is also a brand popularly received across the world. Marketed under Unilever, a multinational company specializing in almost every consumer products from foods and beverages, to cleaning agents and personal care products, Sunsilk is considered as one of the company's few Billion-Euro brands along with Axe, Rexona, and Dove.
According to sunsilk philippines, the brand also comes in a variety of names in markets around the world including Elidor, Seda and Sedal. The brand is also the strongest brand of shampoos in Asia, Latin America and the Middle East and is the number one hair care brand in Brazil, Argentina, Bolivia, Sri Lanka and Thailand. Sunsilk is said to be available in over 60 countries worldwide.
Notable Marketing Campaigns
Sunsilks first successful marketing campaign is by creating an advertisement with a campaign that focused on specific hair "issues" in 1995, although the campaign focuses on shiny hair in the UK. During the 1960s, a television commercial of Sunsilk featured a tune composed by John Barry,