10 Things You Should Expect From Your IT Copywriter
Copywriting for IT products and services demand a specific set of skills and knowledge. With the complex and technical nature of the industry, it’s crucial that your IT copywriter can deliver accurate, informative, and persuasive copy that can engage and convert your target audience. Here are ten things you should expect from your IT copywriter:
1. Technical expertise – Your IT copywriter should have in-depth knowledge of the technology and software products you are offering. They should be able to explain the complexities in an easy-to-understand language that can appeal to your target audience.
2. Research skills – An effective IT copywriter should be able to research and gather information to create informative and comprehensive copy for your target audience. This should include understanding your industry, the competition, and your target audience's needs and pain points.
3. Attention to detail – In the IT industry, accuracy is crucial. One tiny error in a technical specification, product description, or pricing information can make a significant difference and lead to confusion and loss of customers. You should expect your IT copywriter to be meticulous in their work, double-checking all details and specifications before publishing the copy.
4. Creative flair – Your IT copywriter should be able to bring a creative twist to the copy to make it more engaging and compelling. From the headlines to the final call-to-action, your IT copywriter should be able to engage your audience with creative and innovative copy.
5. Ability to simplify complex information – An excellent IT copywriter should be able to simplify complex information and break it down into bite-sized chunks that are easy to understand. This skill is particularly important for technical and software products that involve a lot of technical details.
6. SEO knowledge – Writing for the web requires a good understanding of search engine optimization (SEO). Your IT copywriter should have a good grasp of SEO principles, such as the effective use of keywords, meta descriptions, and alt tags to ensure your copy performs well in search engine rankings.
7. Conversion-focused – The ultimate goal of IT copywriting is to convert visitors into customers, whether it's through product sign-ups, downloads, or purchases. You should expect your IT copywriter to be conversion-focused, using persuasive copy to encourage your audience to take action.
8. Versatility – IT copywriting might include a range of materials, including product descriptions, technical specifications, website copy, and whitepapers. Your IT copywriter should be versatile enough to handle all these different formats and deliver high-quality copy for each of them.
9. Collaborative – Your IT copywriter should be comfortable working with developers, designers, and other stakeholders to ensure that the final product is aligned with your brand and objectives. They should be open to feedback, revisions, and adjustments to ensure that the final copy meets your requirements.
10. Results-driven – Every IT copywriting project should have specific goals and objectives that contribute to your overall business success. Your IT copywriter should be results-driven, measuring the success of their work using data-driven metrics, such as click-through rates, conversion rates, and engagement rates.
In conclusion, hiring an IT copywriter with these skills and attributes can be a game-changer for your business. Whether you want to attract new customers, generate more leads, or improve product sales, high-quality copy is essential. With the right IT copywriter on your team, you can create persuasive, informative, and engaging copy that not only informs but also prompts action from your target audience.