Developing unique content is a very important promotional strategy for anybody involved in marketing on the internet. There are many applications for using content online such as building websites, blog updates, article submissions and so much more. The challenge is to maintain a consistent flow of unique thoughts and ideas upon which to based any new content development.
Here are 5 suggestions that are very effective for developing any new ideas when using content as part of your online promotional strategy.
Stockpile Ideas
It is quite common for 'random' thoughts to strike at any time therefore always have a means available to you to record them before they are forgotten. Now this does not take much preparation and can be simply nothing more than keeping a notepad or some type recording device readily available. Even snippets of thought can be further developed later on for use in your promotional strategy.
Get Away From the Computer
The computer is known for being the information super highway and this is a reputation well deserved. When you are online you are continually bombarded with news, messages, information and other such distractions that occupy your mind and direct your thinking. This is not always a good environment for content development since your mind is busy processing what it is viewing. Allow yourself the 'luxury' of stepping away from the computer so you can better focus thus enabling your mind to do wondrous things.
Research
Whatever your niche or blog may be based upon there will always be a need to conduct additional research unless of course your mind is a bottom-less pit of useful knowledge in the field. Quite simply the results of your research efforts will give you plenty to write about and new directions to take concerning your content development strategy. With the new knowledge you have accumulated will also come new perspectives or insights you can use and this alone will make what you write more unique!
Pick Up a Book
Reading is a great stimulus for your mind helping to encourage creative thinking and/or developing ideas both new and old. This is a great example of a situation where you will want to keep some means available with which you can easily record thoughts and ideas!
Maintain Strong Social Contacts
By maintaining your social contacts, whether it may be family, friends or business associates you will be able to stay 'tuned' into what is on the minds of others. By keeping a pulse on what the interest, ideas or opinions of others may be you will be able to gather new ideas already knowing they are popular.
Being able to continually 'churn' out unique content is a huge advantage when marketing on the internet because it fills so many needs. Whether you are using content to build sites or for use in a promotional strategy developing new ideas is a must but can be challenging. The 5 suggestions offered above serve to help you capture random thoughts while also developing new ones from environments created to stimulate your thinking. Simply keep in mind that it is up to you to recognize these opportunities and to be prepared to capture and develop yours thoughts as they occur!