Headline Shortcuts


Today's headline secret is: Give me and I'll .

This headline strategy can work incredibly well because it gets straight to the heart of the matter with a powerful promise. If you have a powerful offer - then this may be just the option you should choose.

Here are a handful of examples to give you an idea of how it all works:

Give me 3 hours and I'll Make You A Marketing Wizard (consultant)

Give me a chance to ask nine questions and I'll prove you can save thousands of dollars on this years tax return (accountant)

Give me just one hour a day and I'll have you playing the guitar like Eric Clapton in 30 days (training course)

Give me five minutes of your time and I'll show you how to save up to 67% on your ink toner cartridges (ink toner cartridge company)

Give me 30 days and I'll prove [BRAND NAME] cream can take years off your appearance (beauty cream)

Here's an alternative to this headline...

I'll make you [benefit] in one evening!

Eugene Schwartz is famous for a brilliant ad with the headline: "I'll make you a mental wizard in one evening"

Let's see if we can twist this and adapt it to a few other headlines:

"I'll double your reading speed in one evening" (speed reading course)

"I'll make your lawn look like a million dollars... guaranteed... in just two hours" (lawn mowing franchise)

"I'll prove XYZ widget will walk off your shelves within 48 hours (wholesaler selling to retailer)

Can you see what's happening here: big benefit for little investment. It follows the principle that everyone wants quick, easy results and that's what this headline promises right from the outset.

I look forward to seeing how these headlines work for you and your business.

Headlines are one of the number one keys to getting more clients.