How to create powerful and compelling back cover copy that sells books!
By Peter Bowerman
(Adapted from The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living, by Peter Bowerman. Fanove, 2007. www.wellfedsp.com).
Note: The following guidelines for the layout of your back cover are for non-fiction, where my expertise lies. Needless to say, fiction, where you simply need to entrance someone with a good story line, would be different.
Think about how you buy a book. You pick it up, look at the cover, and if you like the visuals, title, and subtitle, it