The whole idea of Niche Marketing is exciting! The possibilities are
endless, as there are literally millions of people surfing the web,
the vast majorities of whom are here for two reasons...
Namely, to learn something or to buy something!
The trick, for a salesperson, is to find out what it is they're
looking for and get it into their hands.
Niche marketing narrows down the whole process of supply and demand.
It enables you to pinpoint the products or services that are most
sought after, and concentrate on those. This is helpful because most
people who come to the Internet are searching for a specific item or
piece of information, and they don't want to invest in a whole lot
of time and expense having to wade through stuff they aren't
interested in or want.
It gives an eBook marketer the ability to produce informational
products much faster than in a more generalized market because he or
she is focusing on one issue and so is not required to include all
the details of how one arrives at the particular question.
For example, take the idea of "niche marketing" itself. When one
proceeds to write about it, it's already a given fact that most
people who want to know what it is or how it's done do not need to
know everything there is to know about Internet Marketing as a whole.
The given is that, if they are curious about niche marketing, they
most probably have already looked into the more generalized category
and don't need to get into it again. All one has to do then, when
explaining niching, is to use references to the general category if
need be.
So it becomes a much simpler process of writing about the specific
area of Internet Marketing called Niche Marketing. Simpler usually
means faster, faster means more production and a greater ability to
get product out as the demands and trends change!
Niching also opens the playing field wide, because it allows a
marketer to niche his or her niche down even more specifically into
smaller and smaller niches. Now, under normal circumstances, this
might be considered marketing suicide, because the smaller and more
focused the topic, the less the odds of finding a large grouping of
people wanting to know it.
But for your average Nicher, it's a gold mine!
Using the same example above, one could get into smaller niches a
couple of ways:
Suppose you wrote a book called " How to Niche Market" and it became
a hit. Your next book could be called "How to Niche Market Using
Informational Materials", or "How to Niche Market Computers", or
anything along those lines.
All you'd need to do is change some of the content of your original
book, get more specific in your focus on the announced topic and
you're done!
Or...
You could approach niche-niching like some of the big name companies
do!
Remember One A Day vitamins? Go to the drug store and check them out
now! You won't just find the single "one time a day" vitamins that
you may have taken as a child, rather you'll find a whole array of
One A Day vitamins sitting side by side on the shelf.
There are One A Day vitamins for kids, for sports, for seniors, for
expectant mothers, for stress, etc. And they're not the only company
doing Niche Marketing either! Take companies like Parker Brothers
who produce games like Monopoly. How many "editions" of the same
game have you seen?
That's Niche Marketing at it's best!
So why not "How to Niche Market ~ Newbies Edition", or "How to Niche
Market ~ Author's Edition"?
As was mentioned at the beginning of this article, the possibilities
are endless! A Niche Marketer could spend years producing "edition"
versions of a single eBook, pumping out one a month or even a week,
and still have fresh material that would be appealing to someone.
If you understand that you don't have to sell your stuff to everyone
to make a good living at marketing, but rather know how to hit your
specific target groups over and over again, then you should perhaps
consider strongly about getting into Niche Marketing!
About the Author
Ken Nadreau is the author of the new book, "Get Niche Quick!!!", and
has helped thousands of people find a more rewarding future through
his consulting and motivational work. He has successfully started
and ran more than twenty businesses, for himself and for others,
both online and off.
http://get-niche-quick.com
http://taoenterprises.com