Continual and consistent blog posting is THE foundation your site is built upon. Without interesting content that is updated frequently there is little reason for the blog reader to continue returning to the site. This is an integral component of developing a popular blog. To add even more pressure a site owner may feel the blog building process does NOT happen overnight either but rather over a period of time. So now you are looking at an investment of your considerable efforts over time BEFORE you even see any signs of success