Some Books Don't Work! How to Write a Book that Grows Your Business
You've probably heard all this before: writing a book is one of the most powerful marketing tools available to coaches, consultants, speakers, and professionals. It can establish or enhance your brand and unique positioning. It can attract a steady stream of those ideal high-paying clients we all love. And it can elevate everything you're already doing to a higher level of success.
But not all books work as well as they could. Why? Because everyone has a book and most of them aren't very good. There