The Importance of Research for Effective Copywriting
Most people who write for a living will tell you getting it right takes about 10% actual writing time and 90% research. Knowing what to write before you write it, and to whom, might sound like an obvious place to start, but when you're under pressure to meet a business writing deadline, the obvious can go out of the window. It shouldn't though, because even when you're up against the clock, the whole process of writing your content will become easier if you put the pen down, sit back from the keyboard, and consider it first.
"An important first task when you are planning a piece of written work is to think carefully about its purpose." (1). Start by identifying your reader, bearing in mind these three simple questions:
Who is my reader? Will they read this? What value is being created? (2)
If, for example, your brief is to write a 1000 word