Using articles as a way to boost subscribers and sales has been a tactic used by internet marketers for some time now and it isn't going anywhere. It is effective and long lasting. In order for it to work as it should there are certain things that must be done to create that long lasting effect.
1. Keyword research is of vital importance. Always and I mean always do keyword research before engaging in a certain topic. There are many keyword suggestion tools on the internet that can be used for free. The best and most efficient, I believe, is the Google Adwords keyword tool. Use this and you will become a more proficient article writer. It will quickly and efficiently help you identify the best choice of keyword for any and all topics. Your goal is to have the information your targeted audience is looking for. What better way than to know which keywords have the least amount of resistance in order for your website to be found in the search engines. Thus, giving you a chance to amaze the reader with your knowledge and leadership.
2. What is an article without an effective title? It will be lost in no man's land, correct? The only way your article stands a chance at being seen is to have a good, creative title with the proper keywords injected. If you were to do a search on your topic you would be sure to find numerous articles. To ensure you outshine the competition use your creative mind and come up with something catchy, original or possibly funny. It is also a good idea to tell them exactly what is in store for them if they decide to read your article. You want to try and hit that emotional hot button and get them to take action.
3. Offer good valuable content. Don't even think about stealing the work of your competitor. Believe me when I tell you this will not help you with your online endeavor. If you really strive to impress, then simply offer them unique, fresh information and you will be rewarded. You need to impress upon your readership that you can be trusted and that your information is from your heart and your mind, not someone else's.
4. Another good tactic to build trust is to link to other sources of information. You can easily add links within your articles to outside sites. Don't be afraid that you will lose potential business by simply adding a link to another information source. Chances are that when they are done they will come back to you. In fact, this will make your articles more impressive in the minds of your readers. The links you provide should only be to show proof of what you've written is verifiable. By doing this you will be furthering the bond of trust which is essential in any online relationship.
Using articles as a source of traffic is one of the most effective. It can be time consuming and a little slow to take effect, but it will remain and show its worth as all good stories do.