One of the marketing techniques that is rapidly gaining popularity is article and press release writing. Many products and services were successful launched on the web thanks to these powerful marketing tools.
Article marketing is the process of creating written materials to stir the reader's interest in a specific topic. Generally, an article used for this purpose is neutral and informative. It does not make mention of a product name. It presents ideas that are easy to understand and easier to remember. In terms of presentation, web content articles are usually clear and concise. Each idea is stated clearly and the explanation is direct and to the point.
The basic article is anywhere from 300 to 600, and at times longer. It has a 1% keyword density which means that the keywords appear three to six times in the title and the body of the article. To save time, some article writers may rewrite the content of their previous article writing.
At the end of each article, a resource box is inserted. A resource box is like the calling card of the article writer for the readers. It contains a short description about the article writer's background. It also provides contact details such as website, email address and telephone number of the article writer.
Once the article is finished, it can then be submitted to popular directories to increase its exposure. This enables the product to be known by many people. It also makes the article search engine optimized, meaning it begins to appear on search results page. It becomes more relevant for each search.
Why is article writing becoming more and more popular? It's pretty simple. Article writing is a very accessible tool. Articles can be produced easily and without any hassles. Writing and researching skills are the only things required. With a reliable computer and a stable internet connection, everything is all set. No fancy layout or programming skills needed. No expensive software necessary. Web content articles can be produced easily and inexpensively.
However, when writing articles, caution must be taken. For an article to serve its purpose, it must follow general editorial guidelines such as grammar and structure. There are sites that have more rigid editorial policies such that articles are rejected when the required keyword density is exceeded or more than two links are placed. It pays to read the policies and terms of a website before submitting your web content article.