The importance of unique article content for your blogs is very important if you want your blog to stand out from the crowd.
If you know a lot about what you are writing about, it will be easier to come up with new and fresh ideas. If you start a blog, try and start a blog about a topic that you know a lot about, or it will be incredibly difficult to produce relevant content for it. Yes search for information on your topic, but never copy what you find word for word. This is considered plagiarism and it can land you in a lot of trouble.
Most of the popular article directories nowadays have plagiarism checkers and they won't publish your articles if they are not one hundred percent unique. Because it takes work to come up with unique content, and many marketers like to take short cuts in this regard. The trick is to read as many articles on the subject you would like to write about as you can. The next step would then be to form your own opinions and write new and fresh articles about what you have learnt.
Plagiarism is also the practice of taking other peoples articles and lifting content from different places and joining it together changing one word here or there. It is far better for you to write a new article from scratch, working ideas gained in your head. Make use of the ideas and keywords that most article sites offer you. Some article sites even let you know what other people are searching for and this gives you the opportunity to answer them and in turn gain some readers for your article.
You don't need to be a professional writer to write articles or even good articles. With a little practice, you should be able to write a good article in less than thirty minutes. The more you write, the easier the words will flow and your imagination will let your writing juices flow. Try it and you will be amazed at how easy it can be. Learning the skill of writing articles will pay you well over the years, as unique content is like gold on the internet. A blog with unique content could end up making you a fortune.