Writing Tips for Good Headlines and Titles



How to create great headlines and titles to turn your prospects into buying customers using hypnotic words that will empower them to purchase your product or service, join your ezine.

First of all, you must learn how to get your prospects to trust you. This is true on every field. We trust those that are more like ourselves or one that we have been conditioned to believe.

"How many of you do not trust car salesman?. This is because you have been repeatedly told over and over again, how they can not be trusted. Not every car salesman is going to give you a bad deal, just as every young man with long hair and holes in their jeans are not criminals."

All of us resist people we do not trust, even though it starts in our subconscious mind. So, you must learn how to get your prospects to trust you with an unconscious connection.

This can be done by perceiving others behavior and mimicking or mirroring it so to speak. To rich this we must use "embedded commands"

What are embedded commands? This is a term from NLP that stands for Neuro-Linguistic Programming. NLP is founded on then idea that the language and behavior of a person is extremely ordered. These behaviors and language can be either functional or dysfunctional. This order or structure can be organized into a mimicking form.

This means that others can copy the language or behavior of another to produce the same results in order to improve there late comings. This in essence means that the way in which we act or feel is based on how we perceive the world instead of the real world.

An embedded command is a technique used in NLP, which will plant a thought in the mind of another person just beneath that person