33 articles on "apple"

Writing Effective Benefits Statements: How to Turn Features into Compelling Benefits that Matter to Customers

One of the most common trap the marketing folks get into when working on technical products is focusing on the features of a product rather than the benefits to the end user. Features are great - we all want to know what is in a product and want to b...

A Beginner To Beginners

A Beginner To Beginners by: Jim Murdoch You may be just starting, or contemplating, your first online business. Or, just like me, you may be trying out yet another online business scheme. No doubt you are reading about all those guys who got ric...

What Can Apple's iPod Teach Us About Marketing?

What Can Apple's iPod Teach Us About Marketing? by: Hock Ng Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 milli...