338 articles on "audience"

Move Key Audiences to Actions You Want

Move Key Audiences to Actions You Want by: Robert A. Kelly How? Try a blueprint like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, chan...

Business And Finance  business finance perception audience
What makes a great presenter

Every day millions of people around the world make a presentation. Yet most of us who have been to meetings know that very few of those people are truly great. At each meeting there is usually only one person who stands out head and shoulders above t...

Business And Finance  business finance audience presenters
How to Run a Successful News Release Program

How to Run a Successful News Release Program by: Claire Cunningham Marketing public relations gives you cost effective ways to reach your audience. The trade-off, however, is time. It takes time to develop and execute public relations programs. ...

Marketing  marketing release list publications time program audience
Picture Your Audience in Their Underwear

If you were ever nervous about public speaking, you might have heard that piece of tired advice. It's bad advice. Ignore it. Do you really want to be imagining your boss, clients or colleagues in their underwear while you are speaking? Dependin...

Self Improvement And Motivation  self improvement motivation audience donapost speaking
The Most Important PR In America

The Most Important PR In America by: Robert A. Kelly Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors. PR pulls that off by persuading a manager’s key outside audiences with ...

Business And Finance  business finance perception audience public relations
Speak With E's Part 2

“Educate, Energize, Entertain, and provide an experience for your audience” 1. Use the “Rule of 3.” The most successful speakers limit their remarks to three major points. Here is where you use your signature stories (your own personal storie...

Business And Finance  business finance audience people stories experience points
Public Relations Toast

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 850 including guidelines and resource box. Robert A. Kelly © 2003...

Business And Finance  business finance audience public relations target behaviors
Don't Put Up With Junk PR

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 840 including guidelines and resource box. Robert A. Kelly © 2003...

Business And Finance  business finance message audience perception change
Do You Have an Exclusive Market Segment?

Do You Have an Exclusive Market Segment? by: Robert A. Kelly You do if you’re a business, non-profit or association manager with important external stakeholders whose behaviors affect your department, division or subsidiary the most. In your ...

Business And Finance  business finance perception behaviors audience
The Ultimate PR "Scam"

The Ultimate PR "Scam" by: Robert A. Kelly It happens to business, non-profit and association managers when their public relations budget fails to deliver the crucial external audience behaviors they need to achieve their department, division or...

Business And Finance  business finance audience behaviors perception members