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The Truth About What the American Pharmaceutical Industry Does Not Want You to Know by: Stephen Dayton As pointed out by 'Jack Shapiro, an internationally-known healthcare marketing consultant 'For the first nine months of this year, t...
Health health drugs drug brand name theyHow To Create A Brand That Sticks by: Eileen 'Turtle' Parzek Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of y...
Marketing marketing brand business imageA couple weeks ago I had a conversation with a guy who runs an auto service business. Their company has a good name in town and I believe they do a pretty good business. He hit the nail squarely on the head as we were discussing local advertising.Hi...
Marketing marketing advertising business company brandIt is a digital age. Digital trends set the tone of the day. Internet media has brought a drastic as well as dramatic revolution in brand business. Today almost every brand has its online presence. A particular brand information is accessible by anyo...
Marketing marketing internet brand advertising media customers online digitalGo Ahead, Judge That Book By Its Cover by: Jay Nagdeman In this age of myriad financial products, voluminous financial services marketing communications and fierce competition, naming a new venture, product or service can be one of the single mo...
Marketing marketing name brand names financial product servicesEstablishing an online brand is important for anyone marketing on the internet since in doing so they will gain a competitive advantage. Building brands however goes beyond just increasing your exposure especially if you intend to leverage the brand ...
Marketing marketing building brand internetThese days, for a local store or any business for that matter, not having a website is like missing half of your identity. As far as brand equity is concerned, it would be best to have an online version of whatever you run in the real world. People w...
Online Business online business search keywords brand likeThe Brand Called You by: Steven Van Yoder Every company has a reputation. Everyone you meet will form an opinion about your company, even if they have not done business with you yet. The challenge is to manage your reputation so that the opinion...
Marketing marketing brand business aboutBounty, Folgers, Head & Shoulders, Nescafe, Dancow, Maggi, Marlboro, Winston; what do these brands have in common? What about Sony, Philips, Kraft, Coca-cola? While the first list can be grouped into 3 manufacturers - Procter & Gamble, Nestle, and Ph...
Marketing marketing brand brands company underYour brand is about more than just your business name or logo design, an effective brand tells potential customers what you do and who you are, it is how you are perceived by customers - brands are in the minds of customers and no where else. Effecti...
Marketing marketing brand customers will