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Losing the Big-One: Salvaging Lost Accounts by: Garrison Wynn After careful consideration, we have chosen our vendor, and it’s not you.” Hard words to hear. That big deal, the account you’ve been courting for months, has fallen to someone...
Business And Finance business finance company vendor willNarcissism in the Boardroom by: Sam Vaknin The perpetrators of the recent spate of financial frauds in the USA acted with callous disregard for both their employees and shareholders - not to mention other stakeholders. Psychologists have often r...
Business And Finance business finance narcissist narcissistic they9/13 by: Linda Lester On Thursday, September 13, 2001, I went to facilitate a session with first line supervisors in a company for whom I had been consulting. It was the 6th week of a commitment of 10 weekly sessions. Most of these supervisors ...
Business And Finance business finance staff work managementGenerating Publicity: Will The Media Be Interested In My Product/Business? by: Todd Brabender When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media e...
Business And Finance business finance media product products publicityAnxious About Your Public Relations? by: Robert A. Kelly Shooting from the hip always creates anxiety. Especially when managers order a communications tactic here, another there, but fail to base them on a realistic public relations goal and st...
Business And Finance business finance public audience relations tactics goalFabric of Economic Trust by: Sam Vaknin, Ph.D. Economy is called the dismal science because it pretends to be one, disguising its uncertainties and shifting fashions with mathematical formulae. Economy describes the aggregate behaviour of humans...
Business And Finance business finance economic players peopleThree Brand Identity Myths That Will Bring Your Business Down by: Erin Ferree Three Brand Identity Myths That Will Bring Your Business Down To begin, let’s define “Brand Identity,” which is the combination of consistent visual elements tha...
Marketing marketing business brand identity logo professionalTraffic? Who needs traffic? Only those businesses who want to STAY in business need traffic. Only those businesses who wish to grow need traffic. Only those business owners who wish to make a living with their business need traffic. If you don't...
Marketing marketing traffic business becauseFern Reiss’s PublishingGame.com: Achieve Media Attention for Your Business by: Fern Reiss Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?) In the past six months, I’ve been quo...
Marketing marketing expertizing national business press“7 Powerful Tactics To Promote Any Affiliate Program Instantly by: Ewen Chia Affiliate marketing is truly one of the most powerful and easiest models online to generate massive cash quickly, fact is you can get started in minutes from now with...
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