Three seconds. That’s what you have to convey your message. Creativity is the strategic weapon that allows us to capture those few precious moments of attention from busy consumers in our increasingly competitive, time-crunched environment. Let’s...
Marketing marketing consumers time creativeConsumer Styles: Research Review by: Darrin F. Coe According to research done by Elizabeth Sproles and George Sproles (1990) in the Journal of Consumer Affairs, there is a significant link between peoples learning styles and their “consumer st...
Marketing marketing consumer price qualityIdeal Customer, Unique Selling Point, and Consumer Thinkingby Darrin F. Coe, MAAs entrepreneurs there are some very basic things that we’ve all been taught. The first thing we generally do is identify a consumer need.Then we’re usually taught to ...
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