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Why Most Marketing Videos Don’t Work by: Marie-Claire RossEvery now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable.Over the years, I hav...
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Marketing marketing joint ventures venture manyNeed to build brand awareness in an over-communicated market? Consider using a tagline. A snappy tagline tied to your firm’s Unique Selling Proposition (USP) can answer the prospect’s question "Why you, not your competition?" before they even ask...
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Marketing marketing writers writer editor story specific publicationsI live in UK, and Mothers Day has been and gone. But soon it willbe Easter, then... These seasonal events provide an opportunityto get new visitors to your site, and maybe make extra sales. Butyou need to take advantage of these opportunities. Here&a...
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