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Don’t you just hate junk mail that screams at you about supposed secrets to success that can be yours for a mere $9.95, $19.95, $99.95 or whatever? Well, here are some real “secrets” for you – and there’s no price tag attached.Ever wonder h...
Marketing marketing company communications aboutWhen you begin to send out your press releases, you will start to get calls and emails from the editors requesting samples of your product. What do you do? Well that all depends. Below are some tricks and tips for gauging when you should or shouldn&a...
Marketing marketing product sample send sending editors them“Look sharp. Play sharp.” That pithy statement comes courtesy of one of my older daughter’s softball coaches. His teams always had the whitest pants and socks. They didn’t win every game, but they did well – better than expected. And his wo...
Marketing marketing design logo business identity vehiclesJoint Venture Marketing can take many forms and if done properly, can significantly enhance your business. Don't let the name fool you, you have already been a consumer of a number of joint venture marketing promotions. Have you ever purchased ...
Marketing marketing joint venture members create abilityPostcard Marketing Your Small BusinessOne of the best marketing strategies a business or organization can use is postcards. Even before the arrival of online postcard printing and mailing services, postcards had a good reputation amongst guerilla mar...
Marketing marketing postcards send business timeNow that Old Man Winter has hit the road, small businesses can increase cash flow this spring and summer by implementing four affordable marketing tactics while spending very little, including: leveraging community events, partnering with complementi...
Marketing marketing summer promotion spring personal customers exampleEver hear the expression: “You can never be too rich or too thin?” In the case of special events planning, you can never be too organized.Events are critical in providing outreach and exposure for an organization, and some can often be an excelle...
Marketing marketing failing event location room manyMyth #1 You should close early and oftenMyth #2 Sell features to get a higher price Myth #3 There’s no methodology to selling - it’s pure art Myth #4 Objections are a sign of customer interest Myth #5 Open questions are better than closed questio...
Marketing marketing myth questions open making benefit statementWith sales promotions being an everyday part of life, many shoppers are starting to become desensitised to the value of "sales". Here's a unique type of "sale" that not only significantly increases your sales figures, it also enables you to maxi...
Marketing marketing event closed gift door customersThe keys to outselling your competition is to compareyour product to theirs. When you find the differencesbetween products, use your findings to improveyour product. Below are 12 things you can compareand improve upon to outsell your competition.1. P...
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