7,857 articles on "mark"

How to turn a hamburger into a profitable business...

No, I'm not going nuts. See, in the end, its all as simple as that.Let me tell you a true story. Some years ago I was walking down the beach strand, absolutely eager about my new position in the National TV News station I worked for. I finally ...

Marketing  marketing burger people
Lateral Marketing & Small Business

Big businesses do it, and now small business owners are following the trend. No, I'm not talking about spokesmodels, endorsements, or catchy theme songs although certainly you could use those if you wish. What I am referring to is Lateral Marke...

Marketing  marketing soap business dish small items supplies
How To Write A High-Profit Autoresponder Series!

It's the truth!A strong autoresponder series can instantly double the conversion rate of your existing sales letter!No kidding! I've created autoresponders for sales letters that have instantly pushed a 2% conversion to a 4% conversion with...

Marketing  marketing message autoresponder might
Creating a Brand that Sticks

Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something...

Marketing  marketing brand business image
Write News Proposals, Not Press Releases

There are only two times to write a news release.The first is when your story is so big that your only real problem is finding a room large enough to hold all the reporters who want to attend your press conference.The other is when your news is so sm...

Marketing  marketing second restaurant press story news media
TAG, YOU'RE IT !

Some call them "tag lines"; others refer to them as"catch lines" or "tie-in-slogans." Whatever the wordsused to refer to them, they are perhaps the most importantpart of your promotional writing.Do you recognize any of these ? :"Like a rock...""Fly ...

Marketing  marketing service taglines write down
The Elusive Autoresponder Will Your Business Die Without

Yes, it very well could die an extremely slow death.Did you know that it takes the average buyer 7 exposuresto your offer before they will make a purchase.Just think, if you have a measly 100 responses to your offerin a weeks time that would be 700 l...

Marketing  marketing autoresponder offer free
Is Fear Holding You Back

Is fear holding you back? As a kid I remember playing ball once with a group of other kids. One kid in particular got angry with me for reasons I can't recall. But I do remember very vividly what happened next! Standing only five feet away from ...

Marketing  marketing ball face catch tennis
YOU CAN DO THE WORK OF 100 PEOPLE!

It's an old cliche - "Give a man a fish, feed him for a day.Teach him to fish, feed him for a lifetime."That's been true forever. But, there's a new game in town andtheir motto goes like this - "Sell a man a fish, earn 10 bucks,feed yo...

Marketing  marketing people prospects fish sign
5 Steps to Creating an 'Anticipated' Ezine

Everyone and their brother seem to be getting intothe ezine (Electronic Magazine, or newsletter) business. Competition for subscribers is getting fierce. Gettingsubscribers is not too hard. But KEEPING them isa challenge! Here are five important step...

Marketing  marketing issue ezine subscribers them